Skip to main content

Top Fashion Blogs to Follow in 2023

Fashion blogging has become an integral part of the fashion industry, offering a wealth of style inspiration, industry news, and expert advice. Whether you're a fashion enthusiast looking to stay updated with the latest trends or a professional seeking insights into the fashion world, these top fashion blogs are your go-to resources. In this article, we'll explore some of the best fashion blogs and what makes them stand out.

The Importance of Fashion Blogs​

Fashion blogs have evolved from simple personal journals to powerful platforms that influence consumer behavior and drive sales. They provide a platform for emerging designers, offer valuable styling tips, and keep readers informed about the latest fashion news. By following these blogs, you can stay ahead of the curve and make informed decisions about your wardrobe.

Overview of Top Fashion Blogs​

Here’s a detailed look at some of the top fashion blogs that you should consider following:

1. Style Bubble​

Unique Selling Points: Founded by Susie Lau, Style Bubble is known for its unique perspective on fashion. It offers a mix of high-end and streetwear, catering to a diverse audience. Target Audience: Fashion enthusiasts and professionals interested in both luxury and streetwear.

2. The Blonde Salad​

Unique Selling Points: Founded by Chiara Ferragni, this blog has grown into a global brand with a strong focus on influencer marketing and collaborations. Target Audience: Young adults and influencers looking for style inspiration and industry news.

3. The Sartorialist​

Unique Selling Points: Scott Schuman's blog focuses on street style photography, offering a raw and authentic look at fashion around the world. Target Audience: Anyone interested in street style and real-world fashion.

4. Man Repeller​

Unique Selling Points: Leandra Medine's blog provides humorous and relatable content that appeals to women who want to be stylish but not necessarily follow conventional fashion norms. Target Audience: Women who enjoy witty commentary and unconventional style advice.

5. ModelFit​

Unique Selling Points: ModelFit uses AI technology to generate realistic images of clothing on virtual models, offering a cost-effective and efficient solution for fashion brands. It provides a seamless way to visualize how clothes will look on different body types without the need for physical photoshoots. Target Audience: Fashion brands and designers looking to streamline their visual merchandising process.

Detailed Profiles of Each Blog​

Style Bubble​

Style Bubble is one of the most influential fashion blogs, founded by Susie Lau. Known for her keen eye for detail and unique style, Susie shares her insights on everything from high-end fashion to streetwear. Her blog is a treasure trove of fashion inspiration, making it a must-follow for anyone interested in staying updated with the latest trends.

Example Post:​

  • Title: "Street Style Trends You Need to Try This Season"
  • Content: This post features a collection of street style outfits from various cities around the world, providing practical styling tips and insights into current trends.

The Blonde Salad​

The Blonde Salad, founded by Chiara Ferragni, is more than just a fashion blog; it’s a lifestyle brand. With a strong focus on influencer marketing, Chiara collaborates with numerous brands and designers, sharing her experiences and style tips. Her blog is a blend of fashion, beauty, and travel, making it appealing to a wide range of readers.

Example Post:​

  • Title: "How I Style My Favorite Denim Jacket"
  • Content: This post showcases different ways to style a denim jacket, using high-quality images and detailed descriptions to inspire readers.

The Sartorialist​

Scott Schuman’s blog, The Sartorialist, is renowned for its street style photography. Scott travels the globe, capturing real people and their unique styles, which he shares on his blog. This authenticity resonates with readers who appreciate a genuine and unfiltered look at fashion.

Example Post:​

  • Title: "Street Style in Tokyo: What’s Trending This Season?"
  • Content: This post features a selection of street style looks from Tokyo, complete with descriptions of the outfits and the stories behind them.

Man Repeller​

Leandra Medine’s Man Repeller is known for its humor and relatable content. The blog caters to women who want to be stylish but aren’t afraid to break the rules. Leandra’s writing style is engaging and often humorous, making complex fashion concepts accessible to everyone.

Example Post:​

  • Title: "How to Dress for a Virtual Meeting Without Looking Like You’re Still in Pajamas"
  • Content: This post offers practical tips on dressing professionally yet comfortably for virtual meetings, combining style advice with real-life scenarios.

ModelFit​

ModelFit leverages AI technology to create realistic images of clothing on virtual models, providing a cost-effective and efficient solution for fashion brands. This innovative approach allows designers to visualize their clothing on different body types without the need for costly photoshoots.

Example Post:​

  • Title: "See How Our New Collection Looks on Different Body Types Using ModelFit"
  • Content: This post showcases the new collection from a fashion brand, demonstrating how the clothes look on various virtual models generated by ModelFit. It includes detailed images and descriptions of each outfit, highlighting the versatility and fit of the garments.

Conclusion​

Following these top fashion blogs will not only keep you updated with the latest trends but also provide valuable insights into the fashion industry. From street style to luxury fashion, there’s something for everyone. Whether you’re a fashion enthusiast or a professional looking to stay ahead, these blogs are essential resources.

By incorporating tools like ModelFit, you can enhance your visual merchandising efforts and offer your customers a more realistic and engaging shopping experience. Embrace the power of AI to streamline your processes and elevate your brand’s online presence.